Student Work — Branding, Digital, Print
Rebrand work for Art March Savannah, a monthly collaborative community experience combining business, art, and the public of Savannah, GA. The ultimate goal of the rebrand was to capture the characteristic of the event better.
The color choices (vivid red and black), type treatment in their logo (a combination of a cursive typeface and a big slab serif typeface), and choices of pictures, didn’t really succeed in encompassing different characteristics of the artworks and of different places. I believed that redesigning the logo with calligraphy would add more humanistic quality to the whole identity. I used India ink and a Chinese calligraphic brush to write "Art March", scanned it, and adjusted the letter spacing and baseline covariates. I tried to strike a good balance between the humanistic and modern nature of the event by adding "Savannah" in a humanist sans-serif typeface on the bottom of the calligraphy.