Ji Young Kim
freitag_together.jpg

Freitag Responsive Web Design

Responsive website redesign and better information architecture for Freitag, a Swiss bag/accessory design company known for their sustainable and sturdy bags and accessories created from upcycled used tarps and industrial materials. 

iMac-psd-mockup-template_freitag.png
 
 

Student Work — Digital

Responsive website redesign for Freitag, a Swiss manufacturer of bags and accessories created from upcycled tarps and industrial materials.

For this project, I was inspired by Freitag's industrial, colorful, and modular looking bags. I also wanted to deviate from a full-bleed-hero-image-then-content "best practices".

Adobe Design Achievement Awards Semifinalist

 
 

 

Before

 
screenshot_home.png
screenshot_inside.png
screenshot_shop.png
 

Content Survey

 
 

After taking screenshots of the three web pages, I created .pdf documents proposing/explaining which contents need to be kept, moved and/or removed.

 
 
 

 

After

 
iMac-psd-mockup-template_freitag.png
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iMac-psd-mockup-template_freitag_3.png
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