/ Capabilities
Branding
Research
Brand Strategy
Concept Development
Art Direction
Creative Direction
Visual Identity
Editorial Design
Packaging Design
Print Production
Website Design
Motion Graphics
User Experience Design
User Interface Design
Illustration
Painting
Artificial Intelligence
/ About
I’m JiYoung Kim — a designer who lives where intuition meets strategy. I’m drawn to work that carries both beauty and purpose, where a single visual decision can shift how a story is understood, remembered, or felt. My craft sits at the intersection of brand, culture, and product, translating abstract ideas into systems that speak with clarity and emotional weight.
I design with a belief that taste is a strategic advantage — especially in an age shaped by AI. Tools can accelerate the work, but only human discernment can shape meaning. My role is to bring that discernment: to read the nuance in a brief, to sense what a brand wants to become, and to articulate it through visual language, narrative structure, and coherent experience.
Across startups and established companies, I’ve helped teams crystallize identity, sharpen positioning, and express their value through intentional design. I’m at my best in ambiguity — mapping the edges of a story, finding the connective tissue, and turning complexity into something simple, resonant, and inevitable.
