Tap To Ride

Chase and Visa have the opportunity to help usher in the newest wave of payment innovation for the MTA. The goal of this campaign is to inspire a behavioral change: from swiping a metro card to tapping a contactless Chase Visa credit card.

The campaign puts the personalities of New York front and center and celebrates its cultural diversity, all while highlighting the new tapping action. The campaign features tapping tutorials—each with its unique flair—all using a contactless Chase Visa credit card to tap their way onto the MTA.

Droga5 won this business after competing with BBDO. During the initial pitch, I was in charge of creating an initial batch of illustrations, the design, and layout of in-situ comps. The client told Droga5 the illustration was a big component of awarding the business to Droga5.