MattressFirm

Mattress Firm asked to modernize their brand to compete with more trendy startups (Casper, etc.) in the space. They didn’t want to change their logomark or their colors (too much) while still having a visually captivating brand for their hard-hitting messaging. This work is primarily for their advertising, stores, and TVC.

Because their entire brand and company DNA is around beds, inspiration came from the beds’ shapes themselves. With their wide variety of brands, sizes, and varying customers, shapes are layered to create a feeling of multiples (1+1=3). The result is a dynamic evolution of their previous brand.