MFRM_2019_BrandDirection_082319_ForPreso_Page_17.jpg

MattressFirm Branding

Rebrand work for Annie's Homegrown based on their business strategy, future goals, and brand integrity.

MF_OOH_042219_JK.png
 
 

MattressFirm

 

MattressFirm approached Droga5 with an objective to refresh the MattressFirm brand. The team at Droga5 was responsible for picking new color palette, typeface, photography art direction and design direction.

 
 

 
 
 
MFRM_2019_BrandDirection_082319_ForPreso_Page_01.jpg
 
 
MFRM_2019_BrandDirection_082319_ForPreso_Page_02.jpg
MFRM_2019_BrandDirection_082319_ForPreso_Page_03.jpg
Portfolio2.jpg
MF_Type.png
MF_Type2.png
MFRM_2019_BrandDirection_082319_ForPreso_Page_21.jpg
MFRM_2019_BrandDirection_082319_ForPreso_Page_18.jpg
MFRM_2019_BrandDirection_082319_ForPreso_Page_16.jpg
MFRM_2019_BrandDirection_082319_ForPreso_Page_17.jpg
MFRM_2019_BrandDirection_082319_ForPreso_Page_25.jpg