Olay | BeautySphere

Responsible for winning the pitch and leading the concepting, UX, and visual design for Olay’s BeautySphere metaverse experience. 

Building on the success of BeautySphere and the rapidly growing adoption of the metaverse, P&G wanted to reimagine a whole new expansive branded experience that would enable Olay to become culturally relevant to Gen Z consumers and provide a value add to the brand through a new and interactive point of purchase. We had the opportunity to create an authentic, meaningful connection between Olay and Gen Z consumers by curating expansive experiences that foster deeper product discovery. We brought the Olay brand narrative to life in a completely reimagined format (within in the confines of BeautySphere) with elevated storytelling and product value adds.

We delivered concepts for each floor level / area of focus that excites and educate the internal P&G teams on the potential of an experience delivered through the BeautySphere metaverse platform.

Concept: Game-Changing Beauty

Create your own, personalized beauty product tailored to you then release it into the world. Every step of the journey is a gamified experience where you’re empowered to design and create your personalized product the way you want it. 

After configuring your custom skin care regimen in the Apothecary and collecting a few of its ingredients, you’ll head to the Garden where all the natural ingredients can be found in multiple fun ways. You will also collect coins that score you a discount on an Olay product similar to your own in the Museum.

In the Garden, you’ll get to move around the space in a first-person, gamified experience on the lookout for all the needed ingredients to make your perfect product. 

Hover over certain items to learn what they are, tap them to add them to your Snag Bag or hold them to learn about their benefits. The garden will be filled with a series of micro-interactions exclusive to specific ingredients. 

You can also visit the pantry for easier, faster ingredient collection, or to simply find things you’re missing. 

The first way you can collect ingredients is by foraging for them as you walk along the enchanted Garden path where each one comes with a special surprise.

Your first foraging point is at a zinc mine where you’ll meet a miner who explains how the ingredient is extracted and what its benefits are in protecting your skin from the sun. 

For added fun, they’ll ask you questions about UV protection throughout your conversation and you’ll earn coins for every right answer.

As a reward for helping the miner (and yourself) score some zinc, they’ll give you some of Olay’s Regenerist Mineral Zinc Sunscreen to protect you on the rest of your journey through the Garden.

Now you’re off to forage the Garden without having to worry about the sun’s rays.

Surprise Delivery

As you walk along the path, harder to forage ingredients will be brought to you in fun, contextual ways from nature — be it by bumblebee or firefly.

As you walk through the garden under a darker tree-covered area, fireflies begin to brighten your way.

Suddenly you’re surrounded by them and after clicking one carrying a brighter bulb than the others, that firefly reveals to you it’s Vitamin C — used to brighten skin — and gives you some to take with you.

“Loot Boxes” are scattered throughout the Garden to gamify the experience, rewarding you with extra coins, discounts, ingredients you need and more — if you can find them that is.

You can tap the Snag Bag icon to see everything you’ve collected, from ingredients to coins and discounts with a progress bar of everything you still need for your product.