RUNA Promotional Items

Runa is the only organic and fair-trade certified energy drink that makes people feel fully alive. Runa was born out of a desire to put good things into our bodies while taking care of the places they come from. It was founded by two college students after a trip to the Amazon rainforest. The founders stayed with indigenous tribes in the Amazon jungle of Ecuador, who introduced them to a powerful plant-infused drink made from the Guayusa leaf. They fell in love with the Kichwa community, their traditions, and the clean taste of their brewed and powerfully caffeinated Guayusa drink.

From there, they teamed up with the communities to share Guayusa with the world and launched RUNA in 2008, producing tea products using the unique leaf as the main ingredient. The co-founders moved to Ecuador a year later to build the world’s first supply chain for Guayusa, collaborating with the farming families to plant 1 million trees over the last 9 years.

Runa wanted Center to create marketing assets (t-shirt, tote bags, hats, etc.) for them to distribute to their fans and social media influencers. When the CDO of Center briefed me on the project, The CDO and I both pointed out that although Runa has an incredible brand story, the packaging didn't succeed in reflecting the sense of humanity, and the rich and colorful Kichwa culture and history.

Instead of only focusing on what Runa can do to the consumers’ body (making people being full of energy), I tried to focus more on Runa's core principles — honoring nature and what it gives us; respecting our bodies and the power of a simple leaf; fierce, powerful compassion; to fight for what Runa cares about, to preserve forests and to uplift the spirits of people; building for the future, through mindful actions and consequential decisions. We tried to bring those colorfulness and richness in culture and history back to the marketing materials.

Solutions
01 — Ayni

If you give, you will receive.
If you receive, you must give back.

Sacred Reciprcity / Sacred Interchange / Balance / Harmony / Equilibrium

When the Chakana is used for meditation or for training teaching, it is said to bring mental balance and a deeper insight at many levels of consciousness.

Human being, Fully alive. Celebrate being fully alive human. The only Organic and Fair-Trade certified energy.Drink that makes me feel Fully Alive. Circle of life.